“Emergency broadcasting” is giving people information they can use to prepare, survive and recover from a natural or man made disaster.

Effective emergency broadcasting can save lives, reduce property damage, assist with community recovery and build resilience. It is much more than news and information content. This site discusses all these things from a local, national and global scale.

I have been involved in disseminating warnings since 1997…I have learned that to be effective, a warning, needs:

  • Validation
  • A sense of urgency (eg: minor, moderate, major)
  • Emotion (To make it real)
  • Context: (Compared to previous similar events the public will be aware of)
  • Personalisation
  • Repetition (15, 30, 60 minutes depending on urgency)
  • Strong, trusted local voices with local knowledge
  • Follow-up
  • Reliability of content and deliverability
  • Integration with all other warnings for the same event
  • An activation of community response (eg: “Call your family and friends as they might not have heard or understood this warning”).